LocalizationGrowthStrategy
Spirit Games
Multi-Market Expansion
A repeatable framework for entering new African markets.
Role
TODO: e.g. Product Manager
Timeline
TODO: e.g. 2022
Category
Mobile / Gaming
Overview
Led international localization strategy beginning with French-speaking African markets, establishing a framework for multi-country digital expansion with strategic digital campaigns.
The Challenge
TODO: Describe the barriers to entering new language markets.
Approach
How it came together
01
Discovery
TODO: Market research and prioritisation.
02
Definition
TODO: Localization and go-to-market plan.
03
Delivery
TODO: Launch and measurement.
The Solution
What we shipped
- TODO: Key initiative #1
- TODO: Key initiative #2
- TODO: Key initiative #3
Impact
Results that mattered
50%
acquisition increase
20%
new market share
Multi
country rollout
Reflection
TODO: Lessons learned from the expansion work.